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Cohort segmentation framework

A framework for segmenting store/customer cohorts and improving campaign efficiency.

Retail / Multi-location Audience: Retail CRM and growth teams Read time: 6 min
What To Implement
  • Store and customer cohort definitions
  • Campaign segmentation logic
  • Performance comparison framework
  • Iteration loop for conversion uplift
Use Cases
  • Festival campaigns
  • Accessory attach programs
  • Regional optimization
Next Step

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